FDM2024 To Promote East Asian and Chinese Culinary Arts To Global Audience In Partnership With Culinary Global Challenge Malaysia (GCCM)
Subang Jaya, December 12, 2023 - The Global Culinary Challenge Malaysia (GCCM) is a biennial culinary competition for East Asian and Chinese cuisine.
Organised by the Global Culinary Challenge Malaysia Association, its committee and members consist of professional chefs dedicated to promoting Malaysian Chinese culinary arts.
Food & Drinks Malaysia by SIAL is a member of the Salon International de l'alimentation Network, or better known by its French acronym SIAL (pronounced as sai-uhl) Network, is a key brand under global leading event organiser, Comexposium.
In a press dinner today, the Culinary Global Challenge Malaysia Association (GCCM) announced the launching of the 3rd Global Culinary Challenge Malaysia, and held an MOU signing ceremony with Comexposium Sdn Bhd, the organiser of Food & Drinks Malaysia by SIAL.
The 3rd edition of Global Culinary Challenge Malaysia will be the first time the event is held outside its homegrounds in Negeri Sembilan, and will take place from 2 – 4 July 2024, at The 3rd GCCM is set to unfold from 2 – 4 July at the iconic Malaysia International Trade and Exhibition Centre (MITEC), the Venue Partner of the competition. Kuala Lumpur. The competition will be co-located with the F&B trade exhibition Food & Drinks Malaysia by SIAL during this period.
In his opening speech, Dato’ Sri Dr. King Lim Chin Fui, the competition chairman of GCCM, noted that due to the cultural diversity of the various ethnicities in Malaysia, the culinary environment encourages local chefs to boldly experiment and create new dishes that is not found anywhere else in the world.
“This competition is a platform for chefs to showcase their creativity in blending their ideas and cultural elements to create unique Malaysian flavours, and inspire new creations and elevate Malaysian Chinese and East Asian cuisine to the next level” he further adds.
To further promote East Asian and Chinese culinary arts to a global audience, GCCM and Comexposium Sdn Bhd signed an MOU on collaborating and co-organising the 3rd GCCM. The MOU was signed by Mr. Henri Tan, the Exhibition Director For Southeast Asia And SIAL Network of Comexposium, and Mr. Yee Chee Loun, the Competition General Secretary of GCCM.
“By co-organising the upcoming Global Culinary Challenge Malaysia, Food & Drinks Malaysia shall be the platform to narrate the tradition of Chinese & East Asian culinary heritage, and inspire the region’s food industry through cultural exchange.” said Mr. Henri Tan, Exhibition Director for Southeast Asia and the SIAL Network.
The competition will feature several categories, such as the team challenge, the individual challenge, carving displays, artistic displays, M- flavourful Culinary Individual Challenge.
Co-located with the competition is Food & Drinks Malaysia trade exhibition, which will be in its second edition this July. First launched in 2023, the up-and-coming food trade exhibition is expected to host around 500 exhibitors and 15,000 importers, buyers, and trade professionals across the 3-day event.
The 3rd GCCM is also co-organised by the Negeri Sembilan Restaurants and Kitchens Association and supported by the Tourism Board of Malaysia. The competition is also sponsored by F&B Facilities Sdn Bhd and Piau Kee Marine Sdn Bhd.
Other supporting organisations include the:
- World Association of Chefs Societies
- The Malaysia Association of Hotels
- Professional Culinary Association of Malaysia
- New Era Institute of Vocational & Continuing Education
- Chef Eddie Choong Bake & Culinary Centre Sdn Bhd
- Chef Siew Cake Art & Culinary Sdn Bhd
- Penang Chinese Cooks Association
- Hong Kong International Culinary Art Association
- Society of Chinese Cuisine Chefs (Singapore)
- Best Chef
- The Chef Club of Singapore
