GPR Food : A Leader in Confectionery Manufacturing
Global Premium Resources (GPR) Food Sdn. Bhd., established over two decades ago, has become a recognised name in the food industry, particularly in the confectionery sector. This Malaysian-based manufacturer is renowned for producing a wide range of delicious, high-quality baked goods and snacks, which have earned them a presence in over 60 countries worldwide.
In a recent exclusive interview, Mr. Roy Leong, Sales & Marketing Director of GPR Food Sdn. Bhd., shared insights into the company’s remarkable journey. Founded in 2005, what began as a small-scale operation has steadily grown into a globally recognized name in the confectionery industry.
Driven by a strong commitment to quality and exceptional taste, GPR Food has successfully expanded its footprint to over 60 countries worldwide, including major markets such as Japan, China, Hong Kong, Korea, the USA, and several nations across the Middle East.
Their production facilities are based in Batu Pahat, Johor, Malaysia, where they create an array of premium treats including butter-based cookies, oat-based cookies, shortbread, and chocolate-coated cookies
A Diverse Range of Products
Reflecting on GPR Food’s evolving legacy, Mr. Roy Leong highlighted the company’s milestone in 2023 with the launch of its premium product range, solidifying its position as a preferred brand among both local and international consumers. Their range of cookies is vast, with options such as butter cookies, chocolate chip cookies, oat-based cookies, and other delicious varieties.
A standout in their product lineup is their signature butter cookies, crafted using a blend of butter and vegetable oil, making them a delicious option for vegetarians. Another highlight is the GPR Gold Cookies, made exclusively with pure butter and oil for a rich, indulgent taste.
In recognition of their creative innovation, GPR Food was recently honored by The Malaysia Book of Records for having the Most Butter Cookies Tin Packaging Design (159 designs). The company introduces fresh packaging every quarter, inspired by the four seasons - winter, spring, summer, and autumn and has developed over 100 unique designs to date, setting a new standard in branding and presentation within the industry.
What sets GPR Food apart is their unwavering dedication to using natural, pure ingredients, free from artificial additives. Their recipes remain true to their original roots, preserving the same authentic taste and quality that have defined the brand since its early days
Global Presence and Commitment to Excellence
In Malaysia, GPR Food currently supplies its products to approximately 90% of supermarkets nationwide, with plans underway to further expand and establish a presence in every major supermarket across the country.
With operational branches established in Thailand, Dubai, and Vietnam, GPR Food has successfully streamlined its international business operations, ensuring smoother logistics and stronger regional market presence.
Innovation and Customer-Centric Approach
GPR Food is set to launch a comprehensive range of chocolates, crackers, coffee beans, and teas, further expanding its diverse product offerings. A key focus for the brand is its innovative, multi-purpose packaging, designed not only for practicality but also for visual appeal.
The combination of stylish, high-quality packaging and affordable pricing continues to be one of GPR’s strongest selling points, capturing the attention of consumers both locally and globally.
At the core of GPR Food’s success is their dedication to innovation. The company continuously improves its recipes and processes to create products that appeal to a broad audience. Their ability to adapt to changing consumer preferences and market trends has been key to their continued success in both local and international markets.
Furthermore, GPR Food’s customer-centric approach ensures that their products are not only delicious but also meet the highest standards of quality and safety. This dedication to quality has earned them a loyal customer base, both for individuals and businesses seeking premium food options.
With a rich legacy of quality, innovation, and customer satisfaction, GPR Food Sdn. Bhd. continues to thrive as a leading manufacturer in the confectionery and snack food industry. Whether you’re indulging in their delicious cookies or savoring one of their signature cakes, GPR Food’s products promise to deliver a premium experience with every bite. Checkout their booth 3K129 - 3K132 at FDM2025 from 1 – 3 July at MITEC, Kuala Lumpur!