INDUSTRY INSIGHT TOUR

An Invite-Only Experience for International Exhibitors

The Industry Insight Tour is a curated, off-site programme jointly organised by Food & Drinks Malaysia by SIAL and SAMENTA (Small and Medium Enterprises Association of Malaysia).

Designed exclusively for selected international exhibitors, the programme complements the exhibition by offering direct exposure to Malaysia’s food and beverage ecosystem through guided visits and structured industry engagement. By combining FDM’s international platform with SAMENTA’s local industry network, the tour provides practical, relevant, and credible market insights.

What to Expect

Participants will take part in a professionally curated programme, which may include:

Guided visits to selected industry facilities and organisations
Structured interaction with industry leaders and practitioners
Practical insight into market trends, challenges, and opportunities within Malaysia

Who Should Join

  • By-invitation-only programme
  • Open exclusively to confirmed international exhibitors participating in FDM
  • Participation is limited to one (1) representative per company (maximum two (2) participants, subject to availability).
  • Selection is based on product relevance, export readiness, and overall strategic fit, align with the objectives of the tour.

Why Participate

1
Gain market insight beyond the exhibition floor
2
Access curated industry exposure through SAMENTA’s local network
3
Strengthen understanding of the Malaysian and regional F&B landscape
4
Engage directly with industry stakeholders in a structured environment
5
Enhance exhibition participation through informed market exposure